The Fishback Family Foundation supports education and hands-on learning for young people pursuing trade school paths. The foundation was gifted a school-supply delivery van and they needed a clean, modern brand identity to represent them on it. The client wanted the logo to reference “F3,” the foundation’s nickname, which inspired a logomark of a sprouting leaf with three leaves representing growth, opportunity, and the foundation’s three-part name. The final identity is minimal, contemporary, and versatile, aligning with the foundation’s mission while providing a strong visual presence for all brand applications.